After 14 years, we would like to express our sincere appreciation and say thanks to all our loyal customers and aficionados of the brand around the world throughout the years. A bit of history: In 2001, Swear's collection was split in two: Swear Alternative and Swear London. Swear London is now sold in www.swear-london.com , and is growing in awareness and available in thousands of the best retailers worldwide. Swear Alternative, due to its niche ethos and its link to subcultures has remained too small to be commercially viable, and no new styles will be produced. The company goes ahead with Swear London, click here to see official site.

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